The premier business consultants "Accenture" is a gold mine of experience content !  This video is an introduction to the "EXPERIENCE INDUSTRY".  Their point is that many business sectors are creating NEW value by differentiating their brand by adding unique experiences to their product or service.

Video #1 =   The Business of Experience

Video #2 =  Pivot to Growth: The Business of Experience

Video #3 = The Future of Customer Experience