How $1 Location Advertising Works

How $1 Location Advertising Works

2du's version of Proximity Ads are Simple !

The most powerful thing about 2du's proximity advertising is its simplicity. One dollar. One day. One location. Your ad appears at the top of ALL Ads when any app user opens the 2du app near your selected location (a pin on a map).
 
No bidding wars. No complicated dashboards. No minimum spend. Just a pin on the map and a dollar a day puts your ad in front of high value customers.
 
 What Happens When You Place a Pin
 
When your AI agent places an advertising pin for your business, something immediate happens. Every 2du user who opens the app within proximity of that pin sees your full-page mobile ad in their 2du app's Location Advertising section. The closer the customer is to your pin, the higher your ad appears in the advertising display.
 
Think of it like physical proximity — the closer someone is to your front door, the more likely they are to walk in. 2du's proximity advertising works the same way. Your pin creates a zone of visibility. Closer to your location = higher visibility.
 
 
Your First Pin Is FREE with a Subscription
 
Every 2du subscription includes one proximity pin — it is placed at your business address from the day your account goes live. Just give us the text, image, or video for a full page mobile ad promoting your business and you are "top of mind" when an app user comes close to your business location.
 
That first pin costs you nothing extra. It is part of your subscription.
 
 Adding More Pins... Where and Why !
 
Additional pins are $1/per day/per location. You can place them anywhere — not just near your business. The strategy is simple: be visible where your potential customers are.
 
Examples of high-value pin locations
:
 
COLLEGE DORMS — Students order food, shop for clothing, and look for services every single day. A pin in a dormitory zone at $1/day reaches thousands of potential customers who are actively looking for nearby options every night of the week.
 
MAIN STREET ON WEEKENDS — Foot traffic peaks on Saturday and Sunday mornings. A pin on the busiest pedestrian block in your area puts your ad in front of everyone browsing the app while they walk.
 
STADIUM ON GAME DAY — 60,000 people are making real-time decisions about where to eat, drink, and go after the game. A single $1 pin inside the stadium or in the surrounding area on game days delivers extraordinary visibility at minimal cost.
 
COMPETING BUSINESS LOCATIONS — When a customer is standing outside your competitor's location, your ad can appear above theirs in the 2du feed. This is legal, ethical, and remarkably effective.
 
HOTEL DISTRICT — Travelers who don't know the area are the most likely to open a discovery app. Visitors searching for nearby restaurants, services, or experiences are exactly the audience a $1 pin in the hotel district reaches.

AIRPORTS — A typical situation for a new arrival to your city is their first look at 2du when he/she lands at the airport.  An ideal customer for car rentals, hotels, tourist attractions, and local cities !
 
The Math That Makes This Work
 
A traditional display ad campaign might cost $500 to $1,000 to reach a few thousand impressions with no guarantee those impressions came from people near your location.
 
A $1/day 2du proximity pin reaches customers who are physically close to your business — the highest-intent audience that exists. At $30/month for one pin, the math is straightforward. One new customer per month from your pin covers the cost many times over.
 
Four pins — your front door (included with your subscription), a college dorm (30 days), a busy coffee shop on Main Street (30 days), and the local stadium (average 2 days - home games) — would cost approx $62/month in advertising costs. That's four simultaneous zones of maximum visibility across your community.
 
So what can an AI Agent do with this system
 
1. The first of many advantages is the ability to move pins easily.  Once you have a few ads, the AI Agent can just be told "use the default pin settings together with the $10 dollars off ad next week".  That is all you need to write or say !

2. Another advantage is the ability to coordinate location advertising according to a calender.  You can enter your pin placements based on local festivals, weather reports, sports schedules, convention schedules, time of day (lunch specials, happy hours), employee schedules, or more ! You never need to move a pin manually or turn pin locations on/off.  Your AI agent can follow any strategy that optimizes your visibility based on your budget.

Examples of automatic scheduling:
 
- College football pins activate just on Saturdays when there is a HOME game 
- Dorm pins might be turned on Sun-Thurs, and paused on weekends when students go home
- A golf course pin might be activated just on weekends to be visible to more golfers
- Main Street pins run year-round to take advantage of foot traffic.
- Your front door pin runs year round so it's always visible on the local map.

Additional sensors can be used by the AI Agent to optimize your budget.  Setup your strategy and your AI Agent can handle everything else.
 

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