Strategy 1 - Commuter Pins
Most businesses focus their advertising on customers who are already nearby. The commuter pins strategy goes further — it places pins along the routes your customers travel before they reach their destination.
If your restaurant is on the edge of downtown, a pin near the transit station or highway exit puts your ad in front of commuters who haven't decided where to eat. Truck stops can place their 2du pins so travelers start to see their services 1/2 hour before the relevant interstate exit comes up. Your AI agent can calculate the perfect positions to execute this automatically.
Strategy 2 — Competitor Pins
This is the most direct strategy available. Place a pin at or near your competitor's location. When their customer opens the 2du app to look for information about the competing business, your ad appears alongside or above theirs.
This works because customers comparison-shop. They are not necessarily committed to the first business they found — they are still deciding. Your ad, appearing at that moment of decision, is the most valuable impression you can buy.
The AI agent can run this as a permanent low-cost campaign — one pin at a competing location costs $1/day and runs quietly in the background, intercepting consideration-phase customers 365 days a year.
Strategy 3 — Event Pins
Large events create temporary concentrations of exactly the customers you want. A street fair, a marathon, a concert, a convention, a football game — any event that draws your target audience creates a one-time opportunity for an event pin.
Your AI agent can monitor a calendar of local events that your consultant programs during a setup session. By adding dates to the calendar together with your pre-designed ad (or ad themes) you can setup your 2du ads for many months in advance. On event days, the agent automatically activates additional pins around the venue during the days of the event.
A furniture store placing a pin near a high school graduation venue for one weekend reaches thousands of people who are about to furnish new apartments near local colleges. A bridal boutique can place pins near wedding venues to introduce potential customers to wedding dresses to people actively planning their weddings. The event calendar turns a $1/day pin into a precision targeting tool.
Strategy 4 — Customer Interest Pins
Proximity advertising is not only for acquiring new customers. It also reinforces your relationship with existing customers every time they pass near your location.
A customer who has already favorited your business in the 2du app sees your ad when they are nearby — even if they were not planning to visit. This reminder advertising keeps your business top of mind for the customers most likely to return.
Your AI agent can identify when a customer interaction happened recently — a microblog post, a coupon redemption, a response to a mailing — and an AI Agent can place a pin with a relevant product or service offering close to the region where that customer lives (typically a city). The technology makes this possible. The agent makes it automatic.
Strategy 5 — Seasonal or Weather Pins
Cold weather can signal to the AI agent that advertising of warm clothing would be a good choice. Rain or snow would typically be a good time for indoor gyms, malls and movie theaters to promote their friendly environments. Convenience stores and beverage brands might modify their advertising to take advantage of popular products during a warm spell in specific regions during the summer.
Seasonal triggers such as holidays are another important piece of information that an AI Agent can use to coordinate a 2du advertising campaign for many business categories. A sports bar needs maximum visibility on game days and quiet the rest of the week. A tax preparation service needs aggressive advertising in January through April and minimal presence the rest of the year. A seasonal retailer needs holiday surge capacity.
School schedules are an important season for many businesses. Ski Resorts can be monitored using public information to judge how crowded they are (traffic info & lift wait times). Home Improvement retailers can place ad pins near construction sites with relevant products that are commonly used or seasonal products that workers need.
Strategy 6 — Discovery Pins
This is the most personal strategy available — and the one that creates the strongest brand impression.
General exposure to a brand over time has a lasting effect. A customer may just be browsing through the 2du app, but it is those types of innocent matches that can influence the purchase of a car or convince someone that it is time to take a vacation. A video of a new vehicle may be just the trigger for someone to say "I am going to the dealership to see that car !".
If you own a ski resort in Colorado, you might want to advertise a beautiful vacation opportunity to 2du users at a skiing convention in Chicago ! Your AI Agent can even suggest a list of ski related gatherings all around the world that can be a hotspot of fanatics who would love to visit a ski resort that is offering a great deal !
As you can see from these examples, you provide the appropriate location-based ad strategies and an AI Agent can execute dynamically changing setups that give you a dramatically improved visibility profile.