Ground Truth: Why is Location-based Advertising so much better ?
Ground Truth is a leading Marketing and Ad Technology company. They fully understand the un-tapped possibilities inherent in state-of-the-art location-based solutions. I would highly recommend that you look at their website: https:groundtruth.com
They have many blog posts which are relevant to what 2du is doing. For example, here are some great blog posts regarding location based Advertising !
Blog Post #2: Mobile phone Advertising
Note that their discussion regarding how to set up a mobile advertising campaign
reflects their system. The 2du platform does thing differently, but we can discuss that in another forum entry !
Blog Post #3: Geo-Location Advertising
2du does some things differently, but the concept descriptions should be helpful.